RAM GRIDIRON CHALLENGE VISITS LOUDON VALLEY HIGH SCHOOL
OCTOBER 16, 2013 – Dulles Chrysler Dodge Jeep Ram helped to raise $1,380 in funding for the Loudon Valley High School football team with the Ram Truck brand’s Ram Gridiron Challenge program. The fundraising event was held on October 4, 2013, during football game night.
“The Ram Truck brand and high school football are intricately linked through their connection to the tough, powerful and rugged American lifestyle,” said Carlos Jimenez, Manager, Mid-Atlantic Business Center. “Through the Ram Gridiron Challenge, we are able to give back to football organizations that provide students with a safe and engaging outlet outside of academics.”
Participants earned a $20 contribution to the Loudon Valley High School football team from the Ram Truck brand by taking a brief test drive in a Ram Truck, including the Ram 1500—the 2013 Motor Trend Truck of the Year. Dulles Chrysler Dodge Jeep Ram supplied the vehicles, and volunteers from the dealership were on hand to assist in the fundraising drives.
The Ram Gridiron Challenge was introduced in fall 2013 at the start of the football season. Learn more about the Ram Truck brand at www.ramtrucks.com.
Coyne Public Relations
Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.