Trademark Basics: What Every Small Business Should Know Now, Not Later

Should you be concerned about intellectual property? If you want to create long-term business value and better protect your business, then YES! Increase your understanding of:

•    How trademarks, copyrights, patents, domain names, and business name registrations differ
•    Why it’s important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
•    The importance of doing a complete search and whether an attorney should be used
•    What may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter
•    What the USPTO does in the federal registration process and how to avoid scams perpetrated by companies which request fees for services not required by the USPTO

Presenter:    Craig Morris, Managing Attorney for Trademark Outreach –
U.S. Patent and Trademark Office


REGISTER at LoudounSBDC.eventbrite.com.

Fee:  $25 for registration online; $30 at the door
Those who pay at the door are not guaranteed seating or handouts.